Restaurant Marketing by the Numbers
Explore the research behind restaurant discovery, social media, and guest decisions.
Free PDF for independent restaurant owners.

- Explore findings from published diner surveys.
- Read platform comparisons with their original research dates.
- Keep reported outcomes in context when planning your own content.
Make sense of the research behind restaurant discovery.
Restaurant Marketing by the Numbers collects published findings about diner discovery, restaurant decisions, social platforms, and posting frequency in one free PDF. It is written for independent restaurant owners who want the context behind the headline statistics.
Explore selected research from SevenRooms, Toast, DoorDash, TouchBistro, Deloitte Digital, Buffer, and BentoBox, alongside historical restaurant stories. Original sources, sample sizes, publication dates, and fieldwork dates help you understand what each finding describes.
The guide distinguishes survey responses from measured behavior, discovery from a completed visit, and owner-reported outcomes from SV Marketing client results. The October 2026 edition includes research from several years. Download it to keep the references, platform comparisons, and practical content ideas together when planning your restaurant’s next steps.
Research sources and dates
- SevenRooms: 2025 U.S. Restaurant Trends (opens in a new tab)
1,000 U.S. consumers; fieldwork December 12, 2024 to January 6, 2025. Published April 17, 2025.
- Toast: How Are Diners Using Social Media? (opens in a new tab)
2024 study of 850 U.S. respondents who use social media at least weekly.
- Buffer: Instagram posting frequency research (opens in a new tab)
Published August 2025; the article now carries a 2026 title. Cross-industry analysis of over 2 million posts; follower growth is an association, not a restaurant sales result.
- BentoBox + Morning Consult: 2023 Diner Journey Report (opens in a new tab)
2,200 qualified U.S. diners surveyed in September 2022. Published May 17, 2023. Historical platform data, not a current market-share estimate.
